CVC, founded in 1972 at the municipality of Santo Andre, is a leading operator and travel agency which is headed by a group of executives. It has grown tremendously from a small travel agency to become the largest travel agency in Latin America as well as the largest Brazil’s retail tourism network. It wouldn’t have been that much successful if not for the leadership of the co-founder and businessman Guilherme Paulus.
Guilherme Paulus was born in 1949 in Sao Paulo. He graduated with a degree in Business Administration and he has a remarkable experience of 50 years in the tourism industry. Together with his colleague, Carlos Vicente Cerchiari, they founded the CVC in 1972. Connect with Guilherme Paulus by visiting his linkedin account.
Paulus has, for the last 45 years, been part of the growth of CVC to become the successful company it is now. He, among others, applied innovative and collaborative strategies that saw the company’s products and services diversified. As compared to the traditional travel packages, their portfolio of products is very wide.
In 2009, part of CVC was sold to the Carlyle Group. This happened when Guilherme Paulus expected the support of a global investment fund that would see the company grow bigger and promote tourism. The company went further to open its capital on the stock exchange in 2013. Currently, CVC earns R $5.2 billion revenue annually, annual growth rate of about 99%. It also has plans to open new hundred stores per year.
Guilherme Paulus’s company is big enough that it is available in more than 400 malls in Brazil as well as 140 hypermarkets and commercial galleries. The company opened stores in areas with a population of less 60 thousand people in a plan to explore into markets that has not been taped into. This venture is called internalization. Moreover, the venture works hand in hand with the less known Omni Channel concept which integrates virtual stores and buyers.
Well, it is worthy knowing that Paulus is recognized internationally for his contribution to the tourism sector and currently, he is the chairman of the GJP Group. Moreover, he chairs the board of directors of the Sao Paulo Convention & Visitors Bureau. At the same time, he is the vice president of International Relations of the Brazilian Association of Travel Agencies (ABAV).