When Trabuco Led Bradesco

     Luiz Carlos Trabuco Cappi was born in Mirilia, Brazil on October 6, 1951. He graduated high school very early, going on to earn a B.A. in Philosophy from the Faculty of Philosophy, Sciences, and Letters of Sao Paulo de Marilia and then an M.A. in Socio-Psychology from Fundacao School of Sociology and Politics of So Paulo. He was only 17 when he started working at Bradesco as a clerk. He rose in the leadership of Bradesco Bank. During the 80s he assisted with Bradesco’s marketing departments for 8 years. In 1992 he was named CEO of Bradesco Vida e Previdencia, serving in this leadership role until 1998.

It was in this same year that he was made Bradesco’s Managing Director. In 2003, he became the president of Bradesco Seguros and one of the vice presidents of Bradesco Bank. In 2006, he was honored as the top Business Sector Leader in the areas of insurance and pension plans. Then in 2009, he was named to the list of the 100 Most Influential Brazilians in the Country. In 2009, he became its CEO. His leadership was so exemplary that in 2015 he was named Entrepreneur of the Year in finance by Isto E Dinheiro magazine.

During his term as CEO, he has successfully doubled Bradesco’s size. One of the biggest highlights of his career was Bradesco’s purchase of and merger with HSBC in 2015. In 2016 he was named to Forbes magazine’s list of Best CEOs in Brazil. He sits as the current president of the board of Bradesco Bank. Trabuco was also instrumental in founding Unibrad, an award-winning corporate university. Trabuco was only the fourth CEO in the company’s history. Bradesco Bank was started in the 1940s by Amador Aguiiar who died in 1991.

He was replaced by the second CEO, Marcio Artur Laureli Cypriano. The third CEO, Lazaro de Mello Brandao, resigned from the position in 2009 but remained as the president of the company’s board of directors. After he retired in 2017, Trabuco resigned as CEO to fill the role of president of the board. Trabuco’s CEO vacancy was filled by Octavio de Lazari, Jr.

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