The health and wellness industry has experienced a sharp increase in the number of people using natural medicine and herbs. This is because of the benefits associated with the products that have led to improved healthy living. Bernardo Chua is a pioneer in the world of healthy organic products that have gained awareness around the world. He was born and raised in the Philippines and he later attended the University of Santo Tomas where he graduated with a degree in Science. This was a starting point towards a successful business career that would see him invest in life-changing consumable products. View Bernardo Chua’s full profile at LinkedIn
Due to his networking and marketing skills, he was employed with Gano Excel which was a company that produced products from Ganoderma mushroom. The health benefits of Ganoderma mushroom have been immense to humans because of the medicinal values they possess. Bernardo Chua took the initiative of raising awareness by selling the products outside the Philippines like in Hong Kong and North America. With the introduction of Gano Excel in the United States of America, he was appointed the president of the company which made him migrate to the US. His marketing strategies brought a positive impact in the region as the products were supplied to other countries like Canada. Within a short period, the company had increased revenue collection due to over 1 million new customers using the product.
Due to his influential market strategies, Bernardo Chua established his own company called Organo Gold. His market entry strategy was to maximize on the quality of Ganoderma mushroom which was infused with grape seeds. He later lowered the price to encourage marketing process and the agents were encouraged to sell in large quantities to make more money. His strategic marketing skills culminated in an increased customer base which subsequently made him win many awards in the marketing industry. He is always inspired by different people who approach him to share stories on how Organo has changed their life health wise. His inspiration is also drawn from his previous work experiences and challenges he passed through in the early stages of lives. For instance, he started his first employment at just 14 years old and was expected to deliver on his mandate.