Fabletics: How they Took on Amazon

For many small businesses, taking on a company as big as Amazon can be terrifying. Most-if not all people-don’t have the courage to do so. One of very few people that has had the courage to do so, however, was Kate Hudson – with her recent Fabletics company. Fabletics looked to compete with Amazon, and has easily become one of the first few companies that were able to do so. Fabletics very easily went from a small company to one of Amazon’s biggest competitors in the athletic wear world. One might ask themselves how this happened, and, well, it’s fairly simple.


  • Fabletics’ Reverse Showroom Technique


One of the biggest advancements Fabletics has made over Amazon is their reverse showroom technique. Fabletics has a variety of brick-and-mortar stores – meaning that they can appeal to the brick-and-mortar crowd, while still appealing to the crowd that wants to buy products online. The reverse showroom technique Fabletics uses is fairly simple-essentially, the majority of Fabletics customers will find the business through the website-but a good amount prefer to physically try a clothing item on before purchasing it, so opt to go to a brick-and-mortar location. This is, of course, something that Amazon does not have-so anyone looking to go to a physical location often opt for Fabletics.


  • Fabletics’ Lifestyle Quiz


Fabletics makes it easy for anyone to figure out what clothing options are right for them with their intuitive lifestyle quiz. Fabletics asks you a variety of simple questions-what type of workout you prefer (such as running or jogging), what clothing style you prefer, etc. All of this is used to determine what clothing items fit you-and your lifestyle-best. Fabletics uses this to make the most reliable and accurate suggestions geared towards you and your own personal lifestyle; and also of course uses it to ensure that any items you purchase will match the type of exercise you, yourself, prefer. Fabletics also uses this in order to determine your clothing size-as, at the end of the lifestyle quiz, is a detailed clothing size breakdown of a variety of different sizes; making it easy for you to find items in your size.


  • A Foodie Stays Fit on Fabletics


Many people feel more comfortable trusting or trying a product that is trusted by others. Fabletics is, of course, one of those products – A Foodie Stays Fit recently posted a (non-sponsored) unbiased review on Fabletics, and went on to praise the company for the products they sell – and, of course, the variety.


All in all, it’s fairly easy to see why Fabletics has been able to compete with Amazon in recent years – and why they have been able to prove time and time again how they are successful.

One Reply to “Fabletics: How they Took on Amazon”

  1. Interesting to see that Amazon is not monopolizing the fashion industry any longer. Though they hold a very large portion of the market, they feel threatened with Kate’s brand. Her brand, meditation music has become the favorite of many shoppers. Fabletics has continued to receive customers with their quality atleisure wears and lower price. I personally love their lifestyle quiz which is used to determine what is right for you.

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